Thursday, August 23, 2012
  • TrueView Ad Format Gives Mobile Advertisers A Break

    The TrueView in-stream video ad format does not require advertisers to pay for the impression if the viewer skips the ad on mobile devices within the first five seconds. YouTube just began testing TrueView on mobile, but early indications suggest people engage with these ads in the same way they do on the desktop. ...Read the whole story

  • Report: 18 Percent of Consumers Watch Online Video Content on TVs Worldwide

    Some 18 percent of consumers worldwide are accessing online video through their TV sets on a daily basis, while 25 percent access online video content several times a week, according to a new study from NPD Group. ...Read the whole story

  • Lindt Unveils New Federer TV Ad

    The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his bag filled with the chocolates and threatening to strip-search the tennis star just for the fun of it. ...Read the whole story

  • Aegis Group Revs Soar 15% In First-Half 2012

    Aegis Group reported first-half revenue of $947 million, up 15% with a 10% profit gain close to $46 million. Aegis' first-half organic revenue growth -- a key performance metric that excludes the impact of sales, acquisitions and currency fluctuations -- was 8.6%. That's on the high side, compared to a number of holding company rivals. ...Read the whole story

    Around The Net

    • Zoom Video Available From Multiple DevicesAll Things D

      There are many ways to video conference in several people, but Zoom Video Communications launched an offering that gives consumers free, high-def group video calls from any device. It works over cellular service, wired and Wi-Fi Internet connections. It also lets participants share content on their computer screen with the group and text chat. The service requires users to download an app. Walt Mossberg compares the platform to Google+. ...Read the whole story

    • XBox Live Adds NBC News AppTechCrunch

      NBC News is the latest content partner added to Microsoft's XBox Live, in an app that will "include breaking news clips, as well as features and commentary from various NBC News shows" such as "The Rachel Maddow Show" and "Morning Joe," writes Ryan Lawler.  This move is part of Microsft's strategy of "pushing the game console into the center of the living room as more of a digital entertainment hub," according to Lawler. ...Read the whole story

    Less Talk, More 'Action!'

    Product managers, listen up: It's time to start worrying less about having conversations with your customers. There. I said it. Putting your efforts into creating a larger volume of quality content that stands the test of ...More