VidBlog
Hulu has always done well at luring advertisers, and its new makeover may help bring in more money. The online video content site introduced a new look this week that … Read the whole story
The TrueView in-stream video ad format does not require advertisers to pay for the impression if the viewer skips the ad on mobile devices … Read the whole story
Some 18 percent of consumers worldwide are accessing online video through their TV sets on a daily basis, while 25 percent access online video … Read the whole story
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his … Read the whole story
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Product managers, listen up: It's time to start worrying less about having conversations with your customers. There. I said it. Putting your efforts into … Read the whole story
- COMMENTARY
You'd better get ready: TV media-buying processes, protocols and parameters are coming to the Web. Lately, the trades have been full of stories about … Read the whole story
- COMMENTARY
There are legends and there are heroes, and then there are people who have picked up the phone when destiny called, listened intently, and … Read the whole story
Inc. Magazine released their annual list of the fastest growing U.S. companies this week, and only two video ad companies made the list. Adap.tv, … Read the whole story
Aegis Group reported first-half revenue of $947 million, up 15% with a 10% profit gain close to $46 million. Aegis' first-half organic revenue growth … Read the whole story
