More Than 60 Percent of Consumers Use Social Media While Watching TV by Daisy Whitney

During a recent interview with Media Magazine, Ogilvy's Chief Digital Officer Brandon Berger offered up one of the most insightful remarks about mobile devices that I've heard: "We have this idea that the TV is the first screen, but where is the activity occurring? It's occurring on the tablet or the mobile device, so which one is the priority screen?" Given the attention that consumers devote to their phones and tablets, it seems clear that the most important screen has become the one that allows viewers to look up information, or buy products, or talk about what they're watching. ...Read the whole story

  • Report: YouTube To Bring Movie Rentals To Connected TVs by Ross Fadner

    YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that YouTube would add paid movie rentals to its app across hardware partner TP Vision's line of Philips-branded TV sets. ...Read the whole story

  • Amazon Adds EPIX Content to Prime Instant Video, Prompting Netflix Slide by Ross Fadner

    Amazon on Tuesday announced that it had signed an agreement with EPIX, which is a joint venture of the movie studios Lions Gate, Paramount and MGM, to distribute its roster of blockbuster movies through Amazon Prime, the online retailer's streaming content service for members. Netflix, meanwhile, saw its shares dive nearly 10 percent as a result of the news, as the announcement came just after EPIX's exclusive streaming agreement with Netflix came to an end. ...Read the whole story

Watching Seinfeld's YouTube Show Makes Me Feel... Lonely by Gary Holmes

Jerry Seinfeld's new online show for YouTube is generating a fair amount of attention; if you had created the best sitcom in history, all your creative endeavors would, too. The premise of the show is that Seinfeld borrows a classic car, calls up one of his comedy pals, and the two of them go out for coffee. This is all edited down to 10 to 15 minutes and posted on the "Comedians in Cars" channel on YouTube. ...More

  • Separating Hype From Reality In Online Video by Ashkan Karbasfrooshan

    This Labor Day weekend, I went back and also looked at some of the predictions my peers and I had made for 2012, as well as 12 things that I suggested wouldn't be happening this year. Not surprisingly, the predictions my peers and I made could be summarized as "hopefully this year the reason why I started/run my company will become true." I guess that's normal -- we're either biased or naively optimistic, otherwise we would be literally insane, doing the same thing but expecting different results. ...More

  • Newest Incarnation Of Old Spice's Blithely Bizarre Ads Launch by Larry Dobrow

    Here's a question: Do Old Spice's blithely bizarre viral-bait ads and clips actually move product? I don't ask this rhetorically; I ask it hoping that the answer is a firm, unassailable, quantifiable-with-data-and-pie-charts-and-retweetifications-and-whatnot yes. I ask it as an unabashed admirer of the skill with which Old Spice obliterated all traces of its Grandpa-brand past, one who prays the ads spur enough sales and goodwill to ensure that its marketing minions will never be asked to rein themselves in. ...More