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• Martha Stewart Living Omnimedia Turns To Digital Video by Ross Fadner

  Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. On Monday, the company announced nonexclusive distribution partnerships with Hulu and the AOL On Network, respectively, in addition to a video content management and optimization deal with Fullscreen, Inc. ...Read the whole story

• Time-Shifted Viewing Up, Live Viewing Dips by Wayne Friedman

  The average daily live TV viewing per person is now at 4 hours and 38 minutes -- down from 4:47 during the first quarter of 2011. Time-shifted viewing climbed to 24 minutes from 21 minutes. ...Read the whole story

• automotive Video: 'Marketing Daily' Meets Jon Brancheau In Dallas by Karl Greenberg

  "Marketing Daily" was at Cowboys Stadium in Dallas last weekend before the Michigan-Alabama game to check out Nissan's new Sentra compact car, and the automaker's NCAA football grassroots program, Heisman House, tied to its sponsorship of the trophy. ...Read the whole story

• education University Of Calif. Talks Innovation In First Digital Effort by Karl Greenberg

  The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and professors across the system's 10 campuses. The films are the first branded digital content from UC. ...Read the whole story

• entertainment PopCap, ADA Look To Prevent 'Zombiemouth' by Aaron Baar

  Halloween is a time of zombies. As such, PopCap Games, maker of the popular game "Plants Vs. Zombies," is teaming up with the American Dental Association to help cut down on tooth decay around the candy-filled holiday. ...Read the whole story

Is YouTube Becoming More Like Facebook? by Ashkan Karbasfrooshan

Before the Facebook IPO, a former-entrepreneur-turned-VC told me that Facebook was caught between a rock and a hard place, because its massive size was proving to be a double-edged sword: "How can it possibly ever increase revenues to match its user base?" ...More

• Spurned By Apple, YouTube App Targets Lean-Back Mobile Moments by Steve Smith

  Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized experience seems to target mobile lean-back moments. ...More

• Video Convergence is Finally, Truly Here by Greg Smith

  In considering the future of media, attention must be paid to the much ballyhooed and often maligned concept of video convergence.  Finally, it seems video convergence is becoming a reality. Surprisingly though, it is being driven as much by a growing cadre of Hollywood progressives as it is by anyone in Silicon Valley. “Hollywood?” you may ask skeptically. Truly, Tinsel Town is leading the revolution. One that allows for new forms of compelling content distributed in novel ways, which will surely mark the end of an era that has existed since the dawn of cinema, ushering in a new era with video convergence at ...More

• What will media buying look like when TV and online video converge? by Jay O'Connor

  A steady stream of recent data illustrates continued torrid growth of video advertising relative to TV advertising, the difficulty of reaching certain demographic segments (particularly younger demos) viaTV as they choose to consume their video content online, and the resulting importance of developing unified plans and buys for video and TV advertising.Media industry forecaster Magna Global Intelligence recently projected that digital video advertising will grow 28 percent this year, a rate six times faster than the growth of the total US advertising market.Programmatic buying of digital advertising is growing at an even faster growth rate of 39 percent, according to ...More