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• comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet by Joe Mandese

  Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement service simultaneously tracking video, audio and display content across radio, TV, PCs, smartphones and tablet computers. ...Read the whole story

• Ad Execs See Opportunity In iPhone 5 by Mark Walsh

  Given the months of rumors and leaks ricocheting around the iPhone 5 debut, there were few surprises left. Still, digital ad executives and analysts expect the iPhone to lure new customers and provide a richer canvas for mobile campaigns and m-commerce. ...Read the whole story

• Major Advertisers Broaden Media In Changing Landscape by David Goetzl

  MillerCoors has four priorities as it looks to navigate the changing media landscape, including broadening its paid media efforts to fall under an "entertainment" umbrella. The company will continue to spend heavily in sports advertising, but will look for ways to link with music and other options. ...Read the whole story

• DNC Beats RNC In Online Video Views by Ross Fadner

  In terms of online video views, the Democratic National Convention beat the Republican National Convention, generating more than 13 million views from its Top 10 convention speakers, compared to 7.3 million views for the RNC, according to an analysis of YouTube data from video analytics firm Visible Measures. ...Read the whole story

Using Online Video, Talktala:_ Aims To Make 7 Billion People Happy by Adam Singolda

Imagine a world where 7 billion people, the world's population, could afford a weekly session when they confront and talk. Wow. Then came talktala, a New York-based startup aimed at enabling people to "confront" in a scalable and, most important, an affordable way. Thousands of therapists are already signed up, ready to go online, and there are even more people on the other side looking for a session. ...More

• Are You Ready For Some Well-Executed, Season Opener Football Videos? by Larry Dobrow

  In this week's edition of my Yay Awesome America F-Yeah power rankings, I've got radio rock riding a new Journey hits compilation up to number 5, freedom surging to number 4 (a post-conventions bounce?), halter tops falling from the top spot to number 3 (boooooo, September!), barbecued meats holding steady at number two and football - awesome American football, not the spritzy foreign kind -- back at the top after a seven-month convalescence. To the surprise of nobody, Francophilia and organic produce remain tied at number 3,747,201. ...More