Connected TVs Boast Engaged, Interested Audience for Advertisers by Daisy Whitney

Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason consumer electronics makers have been betting on these devices. A handful of recent research studies reveals several promising data points about ad opportunities in connected TVs. ...Read the whole story

  • Major Networks Sign For Nielsen Online Ratings by Wayne Friedman

    The media research company reports it has 15 advertising platforms/networks as clients for its Nielsen Online Campaign Ratings. Many are major networks, including Adap.tv, AudienceScience, DataXu, Innovid, Jivox Corporation, LiveRail, SET, TubeMogul, Turn, VideoHub, Videology, VINDICO and ZEDO. ...Read the whole story

  • Discovery: OWN On Track, ID Net Sees Ratings Growth by David Goetzl

    Even with suggestions that the ad market has slowed, Discovery CFO Andy Warren said business is "still robust" and "the market is strong" at the company. He indicated the fourth-quarter scatter market is healthy. Significant ad sales growth could come from the ID network with its ratings growth, though that may take some time. ...Read the whole story

  • Fox Tracks Social Media-TV Interaction by Wayne Friedman

    Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it has signed a deal with digital media researcher, trueAnthem, to track social sharing of Fox's digital television content. ...Read the whole story

  • Viacom CEO Upbeat About VOD Deals, Nickelodeon by Wayne Friedman

    Viacom CEO Philippe Dauman says many of its program deals with subscription video-on-demand services like Netflix and Amazon Plus have been "additive" to the company, as well as its distributors. ...Read the whole story

  • Vimeo To Debut Pay-To-View Service by Gavin O'Malley

    Attempting to undercut YouTube and its content production efforts, Vimeo is rolling out new moneymaking tools for producers. One new initiative,Tip Jar, encourages viewers to reward good work by contributing money to individual content creators. It also plans to roll out a pay-to-view service, which will allow creators to sell their work behind a paywall. ...Read the whole story

  • Adap.tv 'Planner' To Optimize Online Video Buys by Gavin O'Malley

    With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story

To Infinity And Beyond: The Power Of Exchanges For Multiscreen Video by Matt Young

n a stark and sun-filled room with glass walls, a lone media buyer with sharp features and blue hair, wearing wrap-around glasses and a shiny grey jumpsuit, sits in front of a large screen manipulating rows of data and images with his fingertips (or perhaps just with his eyes). The system in front of him is optimizing his brand's video campaigns, getting him the best price and best audience for each view of each ad. These video ads are rendering across multiple screens, devices and hologram-like illusions that haven't been invented yet. ...More

  • New Platforms And TV/Video Content: Will Enough Of You Watch? When Will It Matter? by Wayne Friedman

    And now more digital platforms and services for professional TV content: Sounds like boom days for creative types -- in theory. ...More

  • Comcast Forges Ahead With Pay-Per-Byte Pricing, New Data Caps by Wendy Davis

    Comcast is moving forward with a new pricing plan that could discourage subscribers from cutting the cord. The company's new model imposes data caps that range from 300 GB to 600 GB, depending on the subscription package. Users who exceed the limits will be charged $10 per 50 GB. Comcast has already started imposing the new caps in Nashville, Tenn., and intends to start rolling them out next month in Tuscon, Ariz. ...More

  • TV & Online: The Core Of Your Paid Media For Years To Come by Cory Treffiletti

    Are TV and online the last two great areas of growth for marketing? As someone who has been in the digital marketing space since 1994, I've waved the flag that online is the future as long if not longer than most, but I've never said it was at the expense of TV. I feel as though TV is actually on the precipice of becoming even more important than it has to date, and it's a result of digital being embedded in the experience. ...More