The online video industry took a big step forward this week toward a measurement standard with the news that Nielsen had expanded the reach of its Online Campaign Ratings initiative … Read the whole story
Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. … Read the whole story
Congratulations, brands: You are now broadcasters, Rather than just passive receptacles of consumer appreciation, you are now obligated to produce and distribute content to … Read the whole story
To try and win over more rational-minded TV buffs, however, the Emmys have pumped out one of those crazy-outrageous viral videos that the kids … Read the whole story
Publicis Groupe has agreed to buy independent digital shop LBi for $540 million, the companies confirmed Thursday. Publicis said it would pay LBi shareholders … Read the whole story
The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The … Read the whole story
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says company executives believe ESPN has a lot more room for expansion. Disney Channel … Read the whole story