Monday, September 24, 2012
  • Verizon Settles With TiVo For $250.4 Million, Possible Internet Video Deal

    TiVo this morning said Verizon will pay it at least $250.4 million as part of a patent litigation settlement with the DVR maker. According to TiVo, the terms of the settlement provide:   "Verizon to TiVo will be comprised of a $100 million initial cash payment followed by recurring quarterly payments totaling an additional $150.4 million through July 2018. If the companies pursue certain commercial initiatives prior to December 21, 2012, up to $29.4 million of the payments made by Verizon would be subject to a credit of an equal amount. In addition to the guaranteed compensation, Verizon will also ... ...Read the whole story

Around The Net

  • Maynards Candy Launches Stunt Campaign The Globe and Mail

    The flavour is full-bodied, fruity, and aromatic, with a rather chewy finish. Kraft Canada's candy line, Maynards, is taking the conventions of wine marketing and using them for its somewhat less high-end product: wine gums. A new video shows a stunt campaign the brand conducted at a wine expo. ...Read the whole story

The Irony Of Targeting In-Game Content

This year, I've tried to determine whether there's any fundamental, material difference between ad networks targeting video game content vs. video content. ...More