Wednesday, December 26, 2012

Around The Net

  • Twas The Night Before Christmas, And All Through Netflix's Servers Not A Stream Was StirringCNN

    It wasn't such a wonderful life for online users hoping to stream the James Stewart classic and other holiday video fare via Netflx Christmas Eve, when it experienced an "outage." ...Read the whole story

  • NY Declares War On World Of Warcraft, Other Video Games Where Sex Predators LurkNBC News

    The online gaming accounts of more than 2,100 registered sex offenders in New York state have been taken down as part of the Empire State's "Operation Game Over" initiative to cicumvent online sexual predators. This is the second initaitive in the state's Electronic Securing and Targeting Online Predators campaign, and the first to be applied explicitly to online games. Microsoft, Apple, Blizzard Entertainment, Electronic Arts, Disney Interactive, Warner Brothers and Sony are all participating in the iniative to block or purge online gaming accounts for people convicted of sex crimes in the state. ...Read the whole story

  • Netflix's Zero Ad Tolerance Policy Boosts 'Scarcity' Value Of Other Online Vid Ad SuppliersHuffington Post

    The ad industry is going through a premium content debate it hasn't experienced since the rise of pay TV services like HBO and Showtime, but this time it isn't whether, when and how much premium TV channels might charge for advertising (they still don't), but whether, when and how much premium online content outlets like Netflix will. While Netflix still doesn't, and may never offer advertising, it's position has created greater demand -- and "scarcity" -- for other premium online video suppliers who do, especially Hulu. "The Netflix Effect, or the scarcity of ad space alongside ultra premium online video ... ...Read the whole story

  • Tubemogul Taps A Few, Adds $20 Million In New FundingGigaOM

    Online video advertising platform Tubemogul has raised $20 million in a new round of funfding led by new investor Northgate Capital, with existing investors Trinity Ventures and Foundation Capital increasing their positions as well. The funds will be used to expand its organization and open international offices. With this round, Tubemogul will have raised $35 million to date. ...Read the whole story

What The Video Industry Can Learn From Spotify's Integrated Advertising

When you tune in to the ad-supported version of Spotify, the advertising seems more integrated into your experience than most digital ads. I was recently listening to music when a Gillette advertisement featuring Andr 3000 invited ...More