What The Video Industry Can Learn From Spotify's Integrated Advertising

When you tune in to the ad-supported version of Spotify, the advertising seems more integrated into your experience than most digital ads. I was recently listening to music when a Gillette advertisement featuring Andr 3000 invited me to listen to "Andr 3000's Style Soundtrack," which includes his commentary about "songs that talk about style," in hopes of inspiring you to dance, dress, and (the catch) shave stylishly. What's clever is that the ads are specific to the publisher and extremely contextual, but they didn't require Gillette to produce much. The payoff? Gillette was able to reach a listener who was ...More