Testing, Testing: Tremor Video Says Advertisers Should Use Online Ads to Gauge Effectivenss of Big TV Campaigns by P.J. Bednarski

Advertisers in 2013 will siphon more from their print budgets to use in online advertising as a kind of a test kitchen for campaigns, to help decide which of its pitches are working best. That's one of the big guesses for the year ahead from Tremor Video, the advertising services company that was a pioneer in the cost-per-engagement (CPE) model for tablets, laptops and mobile phone and TV advertisers. The company says it makes sense for advertisers to experiment with several concepts on the Internet before deciding on the ad or campaign it will use, especially during mega-events like the ...Read the whole story

Noses To The Glass: Will Wearable Devices Replace Smartphones? by Steve Smith

Talk and data converged on the handset years ago, but wearable devices and the tablet may prompt those two channels to subdivide into a new tag team of mobile connectivity. ...More

  • Regression To The Mean - Or, The More Things Change... by Ashkan Karbasfrooshan

    Reading about journalist Andrew Sullivan's decision to fly solo, I couldn't help but think of how in corporate finance, we go through alternating periods of consolidation (through mergers and acquisitions) and separation (through spin-offs, divestments and sales). Executives and bankers basically flip-flop their arguments to convince shareholders that it all makes sense (and to be fair, sometimes it does), but it's bizarre: how could 1+1=3 in one year and then 2-1=4 the next? In any case, similarly, the media world sees a pattern of talent getting tired of working for Big Media and striking out on its own, and talent ...More

  • What's A YouTube View Really Worth? by Richard Spalding

    "What is a real, successful YouTube view?" This is a question we are asked by clients all the time. Unfortunately - like most other online measurement questions - there isn't one standard answer that has been largely adopted by the industry. ...More