Thursday, January 3, 2013

    Around The Net

    • Why Marketers Should Care About Long Web Site Load TimesSearch Engine Journal

      Long Web site load times can force consumers to close the browser and move on to another site. Brian Taylor points to a study suggesting that 40% of people abandon a Web site that takes more than 3 seconds to load. And a 1-second delay in page response decreases customer satisfaction by 16%, which in turn results in a 7% reduction in conversions. Taylor provides tips on determining load speeds and optimizing images to render faster, and describes how to inline CSS and JavaScript files into main HTML pages. This and more will increase speed. ...Read the whole story

    • Analysis: Behind Al-Jazeera's Purchase Of CurrentNew York Times

      Al-Jazeera's just-announced acquisition of Current TV for about $500 million "is a coming of age moment," writes Brian Stelter. The "pan-Arab news giant... just bought itself 40 million more chances to make its case" that it's "a legitimate news organization, not a parrot of Middle Eastern propaganda or something more sinister." Like Current, which "similarly, has suffered from paltry ratings," Al Jazeera has the challenge of "persuading Americans to watch — an extremely tough proposition given the crowded television marketplace and the stereotypes about the channel that persist to this day." ...Read the whole story

    • Schweppes To Go Big In Branded Content Marketing Magazine

      Schweppes plans to invest over half of its budget in Australia in branded content in the year ahead. One example is new online content at the brand's "Cocktail Revolution" website meant to get people mixing drinks at home and give the brand a younger edge. The latest video in the site's 'Knapsack Bartender' series sees bartender Jordan travel to La Paz, Bolivia, to meet the world's strongest women - a pair of female wrestlers - and mix a cocktail with the 96% caiman liquor (otherwise known as "firewater"). The Cocktail Revolution is meant appeal to the growing numbers of consumers ... ...Read the whole story

    • Digital Entertainment Sales Top Billion-Pound Mark Computer Business Review

      Digital sales of music, video and games in the UK crossed more than GBP1 billion for the first time in 2012, according to a new report from the Entertainment Retailers Association. The report revealed that the digital sales of music, video and games increased 11.4% in 2012 to GBP1.03 billion, compared to 2011, accounting for a quarter of the collective entertainment market. Disc sales of CDs, DVDs, Blu-ray and videogames, which fell by 17.6%, still account for just over three quarters of the entertainment market. ...Read the whole story

    Noses To The Glass: Will Wearable Devices Replace Smartphones?

    Talk and data converged on the handset years ago, but wearable devices and the tablet may prompt those two channels to subdivide into a new tag team of mobile connectivity. ...More

    • Regression To The Mean - Or, The More Things Change...

      Reading about journalist Andrew Sullivan's decision to fly solo, I couldn't help but think of how in corporate finance, we go through alternating periods of consolidation (through mergers and acquisitions) and separation (through spin-offs, divestments and ...More

    • What's A YouTube View Really Worth?

      "What is a real, successful YouTube view?" This is a question we are asked by clients all the time. Unfortunately - like most other online measurement questions - there isn't one standard answer that has been ...More