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• Rentrak Launches Mobile Broadcast TV Ratings by Joe Mandese

  On the eve of this year's annual CES mecca, where an array of new mobile gadgets are expected to be unveiled, audience measurement firm Rentrak announced a deal to begin measuring the mobile broadcast TV audiences of stations and networks in local markets. The Nielsen rival said the service will utilize a "census-based" method. ...Read the whole story

• ConnecTV, Station Groups Promote Cross-Platform Ad Network by David Goetzl

  ConnecTV, one of the companies looking to facilitate second-screen opportunities, has an arrangement allowing station groups to sell what amounts to interactive advertising in local markets. ConnecTV is billing the service as a TV advertising network. ...Read the whole story

• Blekko Launches Tablet Search With Image Ads by Laurie Sullivan

  Search startup blekko launched an app Friday called Izik (pronounced Isaac) designed for search on tablets. The app aims to take consumers from exploratory content in front of the television to task-oriented actions for everyday use. ...Read the whole story

• BuzzFeed Raises $19M To Build Media Company by Gavin O'Malley

  List-obsessed news and popular culture publisher BuzzFeed just raised $19.3 million led by NEA. In December 2012, BuzzFeed passed 40 million unique monthly visitors. ...Read the whole story

Pop Goes The Cheesecake Factory's Current Branding Campaign by Larry Dobrow

It took nearly half a year, but I finally made a new friend out here in the suburbs. His name is Jack and he's a wellspring of positive energy, quick with a high-five and enthusiastic if unintelligible salutations. Unlike my college pals and professional peers, he lights up in my presence. He's a terrific guy. ...More

• YouTube Takes 'Remote Control' Of Next-Gen TV by Steve Smith

  YouTube apps on devices will now serve as discovery and remote control tools for the YouTube TV experience on more screens. Arguably, mobile works best as a second screen when it allows TV to remain TV. ...More

• Regression To The Mean - Or, The More Things Change... by Ashkan Karbasfrooshan

  Reading about journalist Andrew Sullivan's decision to fly solo, I couldn't help but think of how in corporate finance, we go through alternating periods of consolidation (through mergers and acquisitions) and separation (through spin-offs, divestments and sales). Executives and bankers basically flip-flop their arguments to convince shareholders that it all makes sense (and to be fair, sometimes it does), but it's bizarre: how could 1+1=3 in one year and then 2-1=4 the next? In any case, similarly, the media world sees a pattern of talent getting tired of working for Big Media and striking out on its own, and talent ...More