Pop Goes The Cheesecake Factory's Current Branding Campaign

It took nearly half a year, but I finally made a new friend out here in the suburbs. His name is Jack and he's a wellspring of positive energy, quick with a high-five and enthusiastic if unintelligible salutations. Unlike my college pals and professional peers, he lights up in my presence. He's a terrific guy. ...More

  • YouTube Takes 'Remote Control' Of Next-Gen TV

    YouTube apps on devices will now serve as discovery and remote control tools for the YouTube TV experience on more screens. Arguably, mobile works best as a second screen when it allows TV to remain TV. ...More

  • Regression To The Mean - Or, The More Things Change...

    Reading about journalist Andrew Sullivan's decision to fly solo, I couldn't help but think of how in corporate finance, we go through alternating periods of consolidation (through mergers and acquisitions) and separation (through spin-offs, divestments and sales). Executives and bankers basically flip-flop their arguments to convince shareholders that it all makes sense (and to be fair, sometimes it does), but it's bizarre: how could 1+1=3 in one year and then 2-1=4 the next? In any case, similarly, the media world sees a pattern of talent getting tired of working for Big Media and striking out on its own, and talent ...More