Thursday, January 17, 2013
  • Mobile Ad Revs To Hit $11B

    A new Gartner report projects worldwide mobile ad revenue will increase 16% to $11 billion this year and more than double by 2016. Gartner says its estimates include mobile Web display, in-app display, search and maps, video/mobile TV and messaging. ...Read the whole story

    Around The Net

    • "Phablets" Poised For Breakout YearLos Angeles Times

      Make way for phablets -- smartphone-tablet hybrids with larger screens and growing appeal among consumers. Research and advisory firm IHS ISuppli expects the number of shipments for such devices to double, this year. “IHS ISuppli expects phone manufacturers to ship 60.4 million phablets,” the Los Angeles Times reports. “That would be up 136% from the 25.6 million shipped in 2012.”  ...Read the whole story

    • Playboy Fined For Allowing Underage VisitorsGigaOm

      British regulators fined Playboy nearly $160,000 after finding the publisher didn't do enough to prevent minors from visiting its website. In a statementissued on Wednesday, the agency Ofcom said Playboy's "failure to protect children .. was serious, repeated and reckless." In deciding to fine Playboy, Ofcom also concluded that requiring visitors click an "Enter I am over 18 button was not an effective age verification system. ...Read the whole story

    • Advance Publications Buys Digital Agency PopAdvertising Age

      Advance Publications, parent to Condé Nast's glossy mags such as Vogue, has purchased Pop, a Seattle-based digital ad agency, for an undisclosed sum -- the first of such acquisition for Advance, "which has [also] treaded deeply into agency territory over the years by doing creative work directly for brands," writes Michael Learmonth. Pop was founded in 1996, and its 2012 revenues totaled $35 million working for clients such as Nike and Target. ...Read the whole story

    • Is A YouTube-Vevo Music Deal In The Works?The Guardian

      Although unconfirmed, Google will take a minority stake in the music video site Vevo, a company founded by Universal and Sony, reports The Guardian, which estimates the deal at about $50 million. It would support YouTube's move to become an entertainment hub, according to reports. Consumers will have an option to search for clips on YouTube. The deal will likely include a renewal of an agreement that covers the distribution of million of music clips and videos on YouTube. ...Read the whole story

    • Most In Europe 'Multi-screen' Sporting ActionM&M Global

      Sixty-six percent of European sporting fans will 'multi-screen' on their tablet alongside a live broadcast in order to enhance their viewing experience, according to new research by Eurosport. TV remains the medium of choice for sports fans across Europe, with 66% using it as their favourite medium during the game, compared to 36% watching on a laptop or PC and 21% via a tablet. ...Read the whole story

    Windows Phone, What Can You Do For Me?

    At some point in the future, it's possible that I will recast my phone as an organizational nerve center. In theory, I could use it to track my spending, deadlines and numerous important appointments. It could ...More

    • Allocating Marketing Budgets With Projections

      The rapid growth of the Hispanic American consumer segment has been widely discussed over the last few years. It started well before the 2010 Census, which revealed that Latinos in the United States had grown by ...More