A new study from Total Beauty Media Group says women it surveyed most commonly watch online videos on desktop computers, not smartphones, laptops or tablets. It appears they may like bigger screens because for some of the things they use video for--beauty and cooking tips--the bigger screen is better. ...Read the whole story
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Web Speeds Faster, Mobile Traffic Doubles In 2012
Making the Web a friendlier place for streaming video and other data-rich endeavors, the average global connection speed witnessed a healthy 11% gain over the past year, according to new data from content delivery network Akamai. ...Read the whole story
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'Innocence Of Muslims' Actress Asks Court To Remove YouTube Clip
The actress who says she was tricked into appearing in "Innocence of Muslims" is urging a federal appeals court to order YouTube to take down a trailer for the anti-Muslim film. ...Read the whole story
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Done right, TV Super Bowl ads are a great way to reach a large diverse market, but they can no longer be standalone assets. In order to achieve the greatest long-tail effect and success from commercials, marketers need to develop fully integrated Super Bowl campaigns that optimize digital channels to support and promote these costly TV ads. It's just not as simple as buying high-reach media; the broader ecosystem truly matters. ...More
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