This is not the party line, but here goes: Not every brand, and not every marketing campaign, really needs to an online video or social media presence, but it is … Read the whole story
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
Google released three new AdWords measurement reporting tools for video Wednesday, which makes me wonder how soon until the engine brings video to text … Read the whole story
In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung … Read the whole story
Digital video publishers are confronted constantly with new questions of how to best monetize their content, and more specifically, of how to handle their … Read the whole story
Time Warner Cable's stock took a big hit in connection with its fourth-quarter earnings results -- even as some key metrics continue to show … Read the whole story
Before worldwide mobile advertising revenue, including search, can reach Gartner's estimated $24.5 billion in 2016 -- up from $11.4 billion in 2013 -- the … Read the whole story
YouTube, looking to move into another digital video deal --- one that may not count on advertising -- is mulling a paid subscription service … Read the whole story