Forrester Research's new mobile trends report advises marketers to get wise to connected devices, and predicts a further blurring of the lines between digital marketing and digital product development. It … Read the whole story
The overall "Live Consciously" campaign eschews a typical focus on products, instead aiming to articulate Panera's "purpose-driven" brand philosophy, including how it does business, … Read the whole story
San Francisco-based Alphabird has acquired Sydney, Australia-based video ad developer Volt Media. Alphabird said the deal will expand its presence in the Asia-Pacific region, … Read the whole story
Buzztime, the network with more than 15,000 video gaming screens in bars and restaurants, finds that targeting people with the promise of more fun … Read the whole story
This past week I was talking to a media executive and told him about our 2010 decision to shift away from generic lifestyle content … Read the whole story
Even the ads in Weather Channel's upgraded Android app are climate-controlled and dayparted. Branded backgrounds of Toyota vehicles depict current weather conditions and time … Read the whole story
That's what Adotas' Mike Daly concludes in the second part of a two-part series on the subject, noting: "The rise of programmatic simply means … Read the whole story