Popcornflix is making a big play in mobile and on Internet-connected TVs and OTT devices, offering lesser-known movies with commercials--but without charging consumers. Last week on Roku, it downloaded its … Read the whole story
Zoom Media has partnered with NetPulse, which provides the software that runs most cardio fitness machines, to deliver advertising and content to digital displays … Read the whole story
Attendees working for TV networks had to feel a sense of relief Monday following a jarring kick-off to an advertising research event. How nice … Read the whole story
After being asked to recall the last display ad they saw, only 14% could name the company, the brand or the product, suggesting that … Read the whole story
There have been many "missions" that the ARF aspired to fulfill over the last several decades -- none, however, have been centered around the … Read the whole story
ABC's Jimmy Kimmel Live has struck a new one-year deal with Sony Electronics that makes the consumer and professional electronic products marketer the official … Read the whole story
According to eMarketer, online-video advertising spending is expected to top $4.1 billion this year, up 41% from 2012. Any way you look at it, … Read the whole story
More Millennials report using travel apps on their smartphones including Hotels.com, Expedia, Kayak and traditional carriers like Delta and American Airlines, according to a … Read the whole story
Does the future of TV broadcasting mean no sex, no sugar, and possibly no shooting? Federal government hearings will soon bring in experts to … Read the whole story