Yesterday's Starcom report that shows audiences really seem to be a lot more interested in content than where the content originated should be good news for online video content-makers but … Read the whole story
Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story
When a bidding war recently broke out over it, we started thinking about the future of the Outdoor Channel, a channel that obviously resonates … Read the whole story
Wild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising … Read the whole story
Online viewers saw a record 13.2 billion ads online in April, but in total, watched a little less. As always, YouTube trumped all others … Read the whole story
Activity breeds success. And that includes marketing. If you take your foot off the gas, you lose momentum. So be active in your marketing … Read the whole story
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version … Read the whole story
Moms are more likely to share online content on social media, according to a new survey of over 200,000 mothers ages 25-54 by ShareThis … Read the whole story
Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spending during April, expanding 35% over the same month last year. During the … Read the whole story
Beer was the highest growth category in this year's BrandZ rankings -- up 36% year-over-year, according to the 2013 BrandZ Top 100 list of … Read the whole story