Someday, maybe, there's going to be a dominant video streaming device. Roku, with a new $60 million infusion from investors including Hearst, is making its claim. Read the whole story
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
Everything old is new again. In video, I see two reemerging trends of old staples: arcing scripted series and live programming. And this movement … Read the whole story
The U.S. housing market continues to improve. It has been accompanied by a boon for home improvement stores and Web sites looking to garner … Read the whole story
The experience of streaming TV shows and movies is increasingly common, yet it remains frustrating to many. Only one-third of streaming video users are … Read the whole story
Looking for that TV grand vision? Apple is -- but are consumers? Maybe they just want a cheap $8 a month over-the-top TV service. Read the whole story
After hearing Neal Mohan, Google's vice president of display advertising, talk about media sold on a cost-per-engagement (CPE) basis, Kevin Lee began thinking about engagement and … Read the whole story
According to survey results from Ask Your Target Market (AYTM), just 11% of Twitter users think that Twitter ads such as Promoted Tweets are … Read the whole story
Joe Mohen published an article on Ad Age this morning making the case against real-time bidding (RTB). The article, titled, "RTB Is the Most … Read the whole story