The IAB is giving the public-in this case that mainly means ad agencies, brands, digital publishers and technology vendors-time to comment on the new set of standards for five basic … Read the whole story
Sears already has tens of thousands of user-generated video reviews that are having a material impact on Web sales. Although Courtney would not reveal … Read the whole story
Results from the new study, based on over 2,500 invoices, differ from a Four As study this summer which found most clients still paying … Read the whole story
With all the changes happening in our industry, conferences like this offer the chance to learn about some of the new, hot topics. Like … Read the whole story
Vimeo got a mixed ruling this week in a 4-year-old lawsuit filed by record labels over "lip dubs," or videos featuring people lip-synching to … Read the whole story
According to a new study released today by TNS, despite recent efforts by big tech companies, the majority of consumers are not ready for … Read the whole story
The new campaign includes network, cable and spot television, radio, magazine, newspaper, out-of-home and digital advertising, plus social media. All of the United co-workers … Read the whole story
Carnival Cruise Lines is launching a $25 million-Plus national advertising campaign featuring the unforgettable and memorable vacation moments experienced every day by the cruise … Read the whole story