Should online advertising during the holiday season be devoted to the brand-stroking, feel-Christmasy-good message or the flat out hard sell? It's a short shopping window this year, so messaging should … Read the whole story
In a world filled with Big Data, there's always more to offer. DG on Thursday announced it is bringing its Peer39 pre-bid page data … Read the whole story
The explosive growth in programmatic buying is driving a rapid increase in advanced targeting in video ads. The number of ads with more precise … Read the whole story
Time Warner Cable, the second-biggest U.S. cable operator, posted mixed third-quarter results. Revenue rose 2.9% to $5.52 billion -- largely as a result of … Read the whole story
With a fast-growing smartphone market, improved connection speeds and more advantageous data plans available - combined with an appetite for more engaging content - … Read the whole story
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story
Both native and programmatic have their benefits and both have a place in a marketing strategy. Endemic buys, those where the content is a … Read the whole story
Facebook, ESPN and MLB.com all reached milestones and tipping points in their mobile transition this week. These sorts of metrics, and the velocity with … Read the whole story
I've been struggling with a dilemma. Almost a year ago, I wrote a column asking if Big Data would replace strategy. That started a … Read the whole story
Google plans to revolutionize photography through image and video enhancements and stabilization techniques to support the mounds of photos and movies being uploaded to … Read the whole story