Simon Jones, Ooyala's solutions marketing director, has come to the conclusion that the world of TV and the world of online video have already collided and we're living on that … Read the whole story
Digital ad spending in local media is expected to grow at a compound annual rate of 14% in the next five years, to $23.1 … Read the whole story
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story
Adding to the already packed list of "something-based targeting," TubeMogul and Resonate have announced a partnership that will bring "motivation-based targeting" to online video … Read the whole story
Dr. Hagen Wenzek, a leading technology consultant who spent more than a decade with IBM and was the CTO at IPG Mediabrands, has seen … Read the whole story
According to a new survey by Hexagram and Spada to gather input from the key stakeholders most likely to be involved with, and affected … Read the whole story
Well, if this ad doesn’t put a new bounce on Thursday’s holiday-themed ad, I don’t know what will. To recap, the NBA launched a … Read the whole story
The ANA Report finds "middling" satisfaction as one-third of marketers say they are unhappy with techniques for measuring sponsorship ROI. "Sub-optional" standards and practices … Read the whole story