The Internet of things is awesome can help detect glucose levels, improve your sex life and maybe satisfy your urge for Krispy Kremes. Read the whole story
Niels Schuurmans will head up a new Viacom unit, Viacom Velocity Creative Content Solutions, as executive vice president. The integrated marketing unit will focus … Read the whole story
Digital media has been at the forefront of consumers' lives for some time now. We in marketing and media struggle with the challenges of … Read the whole story
Roughly $1.9 billion of multi-screen video ad spend was spent via "programmatic systems" in 2013, according to a recent report from AccuStream Research. That … Read the whole story
Facebook may be headed toward the same unhappy fate as its predecessors, Friendster and MySpace, according to a provocative new study from researchers at … Read the whole story
MiTu has struck a content licensing deal with AOL, giving the latter access to MiTu content across all AOL properties, including The Huffington Post, … Read the whole story
Video has proven to be a key difference maker for online success. Product videos, pre-roll ads, social sharing, and YouTube channels have all proven … Read the whole story
Last year, how did digital video dollars compare to TV dollars? TV revenue rose $7 billion to $150 billion, while digital revenue rose $2 … Read the whole story
In a misguided attempt at user-gen promotion, Microsoft offered YouTube celebs a CPM bump if they made videos promoting Xbox One -- but without … Read the whole story
Whither the motion comic? It bastardized both comic art and animation into a hybrid no one seemed to want several years ago. But if … Read the whole story
B2B advertisers are increasingly developing their own video content as marketing tools. Online video can inform prospective clients, create thought leadership and even drive … Read the whole story