VidBlog
There aren't a lot of competitors in the space, but Believe Entertainment Group is proud that a quirky little game show hosted by Jay Mohr on Hulu does better on … Read the whole story
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
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I recently wrote about the latest Content Marketing Lumascape, which showed just how crowded this market is getting. It made me wonder how much … Read the whole story
Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
COMMENTARY"There's an app for that," something Apple filed to trademark in December 2009, is a humorous yet accurate way to describe the random wants … Read the whole story
Viewability has become one of the more important metrics for advertisers, but it's still not perfect. In the case of video ads, how can … Read the whole story
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The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and … Read the whole story
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Americans love social media, but they don't consider it a reliable source of information when it comes to buying cars, according to new research. … Read the whole story
Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story
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As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being … Read the whole story
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"How can I be helpful to you? Let me know now or in the future." I always try to end conversations that way. It's … Read the whole story
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According to a recent Harris Poll, 48% of American adults trust the federal government to handle personal information privately and securely, down from 54% … Read the whole story
