Former Fox exec Peter Chernin and AT&T will kick in $500 million to get into the over-the-top video content market, adding another layer of big money into the digital space … Read the whole story
MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers … Read the whole story
Marketing Land has posted an article written by James Green, CEO of Magnetic, explaining "how content and data-driven marketing can co-exist," namely through "programmatic … Read the whole story
While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
With the success of "Patches," no one can question that Dove is a leader in branded video. Within 10 days of release, "Patches" garnered … Read the whole story
AnyClip Media, a programmatic video ad platform, on Tuesday announced it has emerged from stealth mode. A company representative told "RTM Daily" the platform … Read the whole story
Univision Communications has announced a partnership with Bedrocket to launch Flama, an over-the-top (OTT) digital video network targeting viewers ages 15-30 with English-language video … Read the whole story
Doritos is asking consumers to try all three flavors and vote for their favorite on a Bold Flavor Experiment site, using promotional codes supplied … Read the whole story
On top of an already solid first quarter for NBCUniversal with a big Sochi Winter Olympics, ad revenue take yielded soaring overall financial results. … Read the whole story
At a time when the major TV networks are hyping the shift to so-called "C7" ratings (live same day average commercial ratings, plus seven … Read the whole story
Local ad platform YP has beefed up its digital ad offering by "investing heavily in programmatic" through a new partnership with OpenX. The companies … Read the whole story