Online video purveyors are coming up with ideas, new and apparently old, to serve a growing audience. Now AOL and Miramax will team to present a series of movies on … Read the whole story
Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The … Read the whole story
HBO series and other content will be available on Amazon Prime Instant Video starting next month, and HBO Go will be added to Fire … Read the whole story
In a first, HBO has made a deal for the repeat airings of its original shows on new digital platforms it doesn't own -- … Read the whole story
While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
Random iPhone App of the week: Think of the RealPlayer Cloud as a Dropbox for your videos. The free app allows users to privately … Read the whole story
MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers … Read the whole story
Facebook's service to allow selected partners' videos to play automatically in timelines not only flies in the face of its claim to be making … Read the whole story
While some advertisers are now pursuing a video-neutral advertising strategy, in which all video impressions carry similar value, most of the incremental dollars shifting … Read the whole story
Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this … Read the whole story
Tablets aren't so hot with the college crowd anymore. About 29% of students report that they own a tablet in 2014, representing a slight … Read the whole story