Microsoft presents at the NewFronts beginning Monday -- and Scott Ferris, Microsoft general manager for the video group, is excitedly predicting that its new content offerings, available across all devices, … Read the whole story
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
Demandbase, a retargeting platform for B2B marketers, on Friday announced two major upgrades to its platform: support of mobile and video advertising. The company … Read the whole story
Citing "an improved economic outlook in the U.S.," as well as the incremental stimuli of the Olympics, The World Cup, and the Affordable Care … Read the whole story
Ubiquitous digital media technologies are having a profound impact on the way people are consuming video programming across screens -- and equally significantly, across … Read the whole story
Viewership for one big live TV event -- the NCAA Basketball Tournament -- is growing on digital devices, more significantly for Apple iOS mobile … Read the whole story
TV still reigns supreme for viewing video, but the second most popular venue for watching a show has become the mobile phone. In fact, … Read the whole story
comScore, Inc. released data from the Video Metrix service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the … Read the whole story
My latest obsession is finding new and interesting ways to create a call-to-action from video, particularly in multiplatform environments. Why is a call-to-action so … Read the whole story
If you visit the Spring Break hall of fame in Daytona Beach, you'll find a special exhibit commemorating my antics over the years. There's … Read the whole story
Continuing its campaign against Comcast's merger with Time Warner, Netflix is telling the Senate that the deal will harm both consumers and competition. "The … Read the whole story