Within three to five years, new research suggests, a majority of brand marketers and agency executives expect digital video programming to become as important … Read the whole story

Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced a major move into original programming. Xbox Originals, so-called, range from a "Halo" … Read the whole story

Yahoo on Monday unveiled its first full-length scripted series at the Digital Content NewFronts, turning to veteran Hollywood producers for two original half-hour comedies. … Read the whole story

JP Morgan Equity Research believes, according to media buyers, that broadcast network upfront dollar volume will decrease around 2% to 3%, with cable network … Read the whole story

According to new research from NPD Connected Intelligence, three-quarters of connected TV users say video apps are either "extremely" or "very" important when selecting … Read the whole story

Terra Chips is realizing significant positive exposure with Millennials and other key audiences from a marketing partnership with the makers of an indie film, … Read the whole story

Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Video, a supply-side platform (SSP) for video advertising. Matomy has partnered with content … Read the whole story

Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three new ad exchanges: Twitter's MoPub, Millennial Media and LiveRail. The partnerships round out … Read the whole story