Tremor Video's head of marketing Doron Wesly has been going into the field and doing other research about the rare connected TV viewer and has discovered 1) they're not rare … Read the whole story
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
I came away from the Digital Content NewFronts thinking that digital media publishers believe wholly in video, but that in an ever-increasing way they … Read the whole story
Media-buying platform Centro on Tuesday announced a partnership with Moat, a media measurement firm. Marketers will have access to viewability, user interaction and ad … Read the whole story
Twitter has taken pains to position itself as the social media tool of choice for the TV industry, so perhaps it's only fitting that … Read the whole story
2014 is shaping into another year of media distribution consolidation -- a change of partners. By mid-2013, broadcasters dominated the airwaves with a bevy … Read the whole story
We've all seen it: the rampant self-identification and re-identification that goes on in the programmatic marketplace. A company is a DSP, SSP or DMP … Read the whole story