Pandora is clearly a player in video too, and a potentially powerful one, because the brand is all about playing favorites. Read the whole story
Facebook in March formally announced the launch of Premium Video Ads following prior delays and months, if not years, of speculation about the new … Read the whole story
Beet.TV has posted a video interview with Anne de Kerckhove, managing director for EMEA at Videology, who says France is a leader in the … Read the whole story
Hispanics over-index in a number of mobile media behaviors, including watching mobile video, using mobile coupons and discounts, and mobile wallets and banking. By … Read the whole story
OMMA Social in NYC kicked off with a question about the decline of Facebook organic reach -- down to the single digits, according to … Read the whole story
AOR AgencySacks developed the campaign that features print ads in numerous publications and a robust online content offering that will expand throughout the year … Read the whole story
In a recent column here, I exhorted marketers to take control of the sales conversion path in their native advertising programs. I emphasized in … Read the whole story
About 95 percent of the time, I'm a sensible decision-maker. I check to see what Consumer Reports thinks is best and buy that product, … Read the whole story
This week, Coca-Cola released a new campaign, "This is AHH." In a first for the brand, the spots are solely comprised of user-generated content. … Read the whole story
OMG -- I'm up for a part in "Star Wars: Episode VII"! Before you get too excited: I'm not quite ready to draft the … Read the whole story