During the first dot-com bubble, almost every ridiculous idea could find funding and enthusiastic backing, until everybody discovered there were a lot of bad ideas out there and not enough … Read the whole story
The value of TV is declining in some areas. For example, the "perceived value" of free, ad-supported Web sites that air TV shows is … Read the whole story
At the NewFronts earlier this May, we saw many media companies show off their best new online video offerings. The media industry knows that … Read the whole story
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
Lost in the rhetoric about native advertising is that journalism has always been about the money. The traditional model that has shaped journalism and … Read the whole story
Two tough seasons at Fox have pushed it to make one major move: Kevin Reilly, chairman of Fox Entertainment, is departing the network after … Read the whole story
One thing's always bugged me the most in industry conversations about digital ad fraud. I mean, yes, finally, we're having those conversations, and that's … Read the whole story
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the pact, DigitasLBi has agreed to offer SocialFlow's algorithm-based technology to clients. At … Read the whole story
Marketers continue to spend more and more on programmatic advertising, but no channel is growing as rapidly as mobile. Marketers spent 109% more to … Read the whole story
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
With deal-making in the traditional TV upfront market set to start, one veteran digital brand is pushing -- what else? -- a big new … Read the whole story
Brothers and sisters, I'm here today to set you free. I am giving you express, written permission to not give a crap about soccer … Read the whole story
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story