The gift of YouTube is that it gives a place for small voices to get bigger. But once they do, and social media spins new markets, those brands need their … Read the whole story
Siding with television broadcasters, the U.S. Supreme Court today ruled that the online video service Aereo infringes copyright by streaming live television programs to … Read the whole story
Ad management firm Sizmek has announced its intention to take its video verification tool out of beta in mid-July to make it available to … Read the whole story
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within … Read the whole story
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony to spur the company's broader mobile ad growth. The deal was made for … Read the whole story
Yesterday I ran across a sponsored advertorial piece that included the question "How do you calculate digital reach and brand impact from moving TV … Read the whole story
A recent Adroit Digital study shows that 63% of the respondents said that if an online provider could satisfy their broadcast TV viewing needs, … Read the whole story
"Facebook is still the primary place to talk about customer service," Roger Huff, director of social media and digital strategy for Accent Marketing, tells … Read the whole story
All the talk about teenagers abandoning Facebook (which I have contributed to in previous posts) may be overblown or indeed just plain wrong, according … Read the whole story
Is "context" -- the content of an ad in relation to the content of the Web site it's placed on -- a lost art … Read the whole story
While crippling student debt, high unemployment rates, and a recovering economy have put a damper on wealth outlook for Millennials, a notable portion of … Read the whole story
When a mobile Web site is not optimized properly for smartphones, the company's search query results drop two positions in the ranking, according to … Read the whole story