VidBlog
Everybody takes shots at the big guy and in online video, nobody is much bigger than YouTube, where, as you read this paragraph, 100 hours of video is being uploaded … Read the whole story
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"Programmatic is what people want to embrace -- if it is worth the effort in terms of pay-out on the buy side and the … Read the whole story
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The topic of auto-play versus click-to-play for online video is picking up steam again, especially with the proliferation of programmatic ad buying. It concerns … Read the whole story
COMMENTARYLet me first apologize for beating the drum of viewability once again this week. I don't want to tap the well dry, but I … Read the whole story
Greenpeace launched a dark comedy, clocking in at 4 minutes, to draw attention to ways that people can help save the arctic. Events are … Read the whole story
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Attention spans are shrinking, content has become bite-size, and brands must market for the snacking consumer. But there is still a home for long-form … Read the whole story
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys are better than in-display surveys when it comes to a broader collection of … Read the whole story
COMMENTARYGoogle adds to the mess that is the living room war over the TV screen. Bringing little more to the party than some search … Read the whole story
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In a quest for better metrics, comScore is pitching a new measurement strategy called "total video." Given the shift to a multiscreen world where … Read the whole story
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A shaman I know brought up the topic of the implosion in recent years of upfront-like events hosted by the media community. How do … Read the whole story
And NPD says kids are using them in 48% of those homes, up from 38%. And almost half of the parents included in the … Read the whole story
