YouTube is nothing--literally--without its volunteer creators and at VidCon, it announced a bunch of new attractions for them-- from free sound effects to a kind of video tip jar allowing … Read the whole story
TubeMogul is the first buy-side platform to announce that it has plugged into Vungle's new mobile video ad exchange, the companies announced Friday. The … Read the whole story
As any fan rooting for their favorite team can attest, the mobile device is the first screen for fans. Global brands know this and … Read the whole story
Tuff Gong International, Ben & Jerry's and social media platform Tongal are celebrating the 30th Anniversary of Bob Marley's "Legend" with a cross-promotional project … Read the whole story
In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Chase stars as the ad man describing a product that can be used … Read the whole story
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys are better than in-display surveys when it comes to a broader collection of … Read the whole story
Today in "brand tie-ins I don't understand, because I'm old and set in my ways and believe that everything was better when I was … Read the whole story
In what seemed equivalent to the entrance of a rock star taking the stage to entertain thousands of fans, YouTube CEO Susan Wojcicki kicked … Read the whole story
The reasons for committing to cross-device are self-evident to most marketers. Although many marketers have studied "what works" in cross-device -- the principles that … Read the whole story