Nobody talks much about politics until Labor Day and it ain't even July 4th yet. But Borrell Associates' new study on the future of political advertising shows that between now … Read the whole story
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
The rise of video content and channels on YouTube makes it more difficult for channel owners to generate revenue -- but those who find … Read the whole story
TV networks continue to seek video-on-demand alternatives to extend their live programming and other video assets -- and for good reason. Nielsen now says … Read the whole story
Ambitious in its aim to put devices first in its video production and distribution strategy, 120 Sports lets us ponder in what directions mobile-centric … Read the whole story
Some of YouTube's fastest-rising video stars have the opportunity to make millions as more video shows turn into television shows and full-length feature movies. … Read the whole story
Pity wretched Chet Kanojia and his martyred Aereo, a hapless victim of an out-of-touch Supreme Court that seems to think property rights and "honesty" … Read the whole story
The contest consists of four recipe challenges. Starting June 30 and every other week through Aug. 24, Martha Stewart will debut a new recipe … Read the whole story
Brands can no longer enter into digital agreements that lack visibility into how much of their money goes toward working media that accomplishes their … Read the whole story
With its long-term contract with Nielsen set to expire today, the Fox Television Stations Group was preparing to become the first network-owned TV station … Read the whole story
Coming of age, as I did, in the early 1970s, Bruce Lee became one of my personal heroes -- for many reasons -- but … Read the whole story
Digging deeper into retail patterns and the impact of the transient mobile consumer, I've begun to change my thinking about gender-based control of household … Read the whole story