I wonder how many people are driving a car in a color they like, or just one that was on the car lot. No matter, maybe. A digital marketer is … Read the whole story
Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the … Read the whole story
Its name suggests otherwise, I know, but the viewability problem is supposed to get smaller, not bigger. Half a year later -- half a … Read the whole story
ZEFR hired Dave Rosner as its new senior vice president of marketing. A marketing agency and new media veteran with more than 16 years … Read the whole story
Virtually all pre-upfront TV advertising market estimates pointed to lower advertising dollars for the broadcast networks. That was almost a given. But now The … Read the whole story
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, is now Turner's new CRO. With some big shoes left by departing … Read the whole story
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
Last year, Netflix made history by being the first online-only content producer ever to be nominated for (and inevitably win) an Emmy award. The … Read the whole story
Several days after the Supreme Court ruled that Aereo infringed copyright by streaming television shows on the Internet, the rival company FilmOn announced that … Read the whole story
Do home-team wins translate to broader benefits for a region's workforce? Read the whole story