It's ridiculous to even try to get your arms around multi-channel networks like Fullscreen, which may oversee something like 15,000 YouTube channels. Whatever. . . Reports say The Peter Chernin … Read the whole story
Crosswise dug into the data to build and release Thursday a cross-device identification platform relying on statistical models and first-party data to improve ad … Read the whole story
The battle for consumer attention isn't getting easier. TV is still as popular as ever, but rather than tuning out commercials to grab a … Read the whole story
Streaming video continues to grow -- and at times complement -- pay TV viewing. While one-third of U.S. homes -- 34% -- have streamed … Read the whole story
For all the efforts of the digital media companies during the Newfront presentations, what was the ultimate result? Listening to the traditional TV media … Read the whole story
Leveraging the second screen to maximiz your TV ad buy and deliver the perfect marketing mix cocktail of awareness, engagement and ROI Read the whole story
One of the most interesting contributions that mobile phones have made to pop culture so far is the genre of silly distraction. Part of … Read the whole story
A few weeks ago, Rich Greenfield at BTIG Research had a great rant of sorts -- which turned into an insightful analysis -- of … Read the whole story
Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found … Read the whole story