Tuesday, August 5, 2014
  • Yahoo Integration With ComScore Goes Live

    Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced their partnership at Yahoo's NewFronts event in April. ...Read the whole story

  • ChoiceStream Launches Real-Time Analytics Hub

    ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at VentureBeat's GrowthBeat event. ...Read the whole story

  • The Colonel Pumps Gas For KFC Promo

    To promote its new $5 Fill-Ups menu offering, KFC recently had an actor dressed as Colonel Sanders surprise motorists at a Louisville, Ky. service station. The brand also surprised Twitter fans during Aug. 1 by giving away gas cards and KFC gift checks in values ranging from $10 to $300; the brand used the hashtag #5buckfillup to promote the giveaway. ...Read the whole story

  • Weed All About It: 'NYT' Carries First Pot-Related Ad

    This weekend, just a few weeks after New York State legalized marijuana for medical use on July 7, "The New York Times" carried its first advertisement for a marijuana-related service. The full-page ad is for Leafly -- an online platform that provides information about marijuana strains, products and legal sellers. ...Read the whole story

  • AOL Video; Nate Hayden and Naomi Yasuda

    AOL Video promoted Nate Hayden to vice president of originals and Naomi Yasuda to senior director of AOL Studios. ...Read the whole story

Around The Net

Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking

There is good news and bad news when it comes to multi-screen ad campaigns. The good news: Most marketers are on board, with 75% of advertisers now running multi-screen campaigns, according to a study of ad ...More