The thinking went that if upfronts were uneventful, the presumed benefactor would be digital. But the upfronts for broadcast and cable were uneventful, and online video is still not suddenly … Read the whole story
Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced … Read the whole story
There is good news and bad news when it comes to multi-screen ad campaigns. The good news: Most marketers are on board, with 75% … Read the whole story
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at … Read the whole story
Apparently it's now a thing for teenagers to set themselves on fire and share it on social media -- it's called the "fire challenge," … Read the whole story
To promote its new $5 Fill-Ups menu offering, KFC recently had an actor dressed as Colonel Sanders surprise motorists at a Louisville, Ky. service … Read the whole story
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called … Read the whole story
This weekend, just a few weeks after New York State legalized marijuana for medical use on July 7, "The New York Times" carried its … Read the whole story
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
AOL Video promoted Nate Hayden to vice president of originals and Naomi Yasuda to senior director of AOL Studios. Read the whole story
I'm a big fan of spy shows like "The Americans," "Homeland" and the "Bourne" movie series. The top operatives in these programs have one … Read the whole story
According to a recent study from the Shullman Pulse, marketers and their agencies should review strategies focusing on a largely overlooked group, the Gen-X'ers, … Read the whole story