Wednesday, August 6, 2014
  • BuzzFeed Taps Coleman As President

    BuzzFeed has tapped former Huffington Post head Greg Coleman as its new president. The hire follows the loss of Jon Steinberg, BuzzFeed co-founder, former president and COO, who left in May to pursue other opportunities. ...Read the whole story

  • AOL Q2 Earnings: Ad Tech, Programmatic Still At Forefront

    AOL on Wednesday released its Q2 2014 results, and once again programmatic was a large part of the story. AOL Platforms -- the division which houses the company's ad tech stack -- accounted for $247.1 million in revenue in the second quarter, up 54% year-over-year. ...Read the whole story

  • Chrysler Taps Comedians To Say 'Don't Touch My Dart'

    A new campaign for the car features comedian/actors Craig Robinson, probably best known for "The Office," and Jake Johnson from "Let's Be Cops" with a theme, "Don't Touch My Dart" that launches this week. ...Read the whole story

  • WPP's Possible Acquires App Developer Double Encore

    The deal is designed to strengthen Possible's mobile offering. Denver-based Double Encore will be rebranded Possible Mobile over the coming months, according to the agency. DE's clients include Major League Soccer, JetBlue, PGA Tour, Kingston Technology and Meredith Corp. ...Read the whole story

  • Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing

    Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansion with the appointment of Chris Stark as senior vice president of product marketing. Stark will be based in the company's New York office, which grew earlier this year after the company raised $3.3 million. He previously worked at Infectious Media, Videology, Lotame, AOL Advertising. Since 2007, he has been in the UK, and prior to that he was in the U.S. with AOL Advertising and IBM. ...Read the whole story

  • Time Warner Posts Solid Results, Aided By NCAA

    With the threat of Fox now over, after pulling its Time Warner offer the day before, Time Warner posted strong results for its second-quarter earning results -- including higher revenue for HBO and its Turner networks. Time Warner reported a 3% higher quarterly revenue to $6.79 billion, and net income 10% higher to $850 million. ...Read the whole story

  • Disney Posts Solid Revs, Broadcast Dips In Upfront But ESPN Rises

    Against the backdrop of Walt Disney posting a strong financial second quarter, top company executives believe the TV upfront malaise could right itself in the scatter period. Good news for Walt Disney's powerful ESPN -- it bucked this overall trend, with higher upfront volume. ...Read the whole story

Around The Net

Up Close With Digital Ad Fraud

I recently spoke with Forensiq's David Sendroff, founder and CEO, and Dean Harris, the company's chief marketing officer, about digital ad fraud in the programmatic space. Rather than letting numbers tell the story, Sendroff showed me ...More

  • Content Can't Be King Without Context

    The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding environment adding relevance and meaning to content. Unless content is placed in ...More

  • Unleashing The Mobile Shopper

    As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable? The challenge is ...More