A new study of Chicago households from the Nielsen-backed Council for Research Excellence suggests that rank-and-file consumers shopping for a new TV or other video device think its ability to … Read the whole story
BuzzFeed has tapped former Huffington Post head Greg Coleman as its new president. The hire follows the loss of Jon Steinberg, BuzzFeed co-founder, former … Read the whole story
I recently spoke with Forensiq's David Sendroff, founder and CEO, and Dean Harris, the company's chief marketing officer, about digital ad fraud in the … Read the whole story
AOL on Wednesday released its Q2 2014 results, and once again programmatic was a large part of the story. AOL Platforms -- the division … Read the whole story
The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding … Read the whole story
A new campaign for the car features comedian/actors Craig Robinson, probably best known for "The Office," and Jake Johnson from "Let's Be Cops" with … Read the whole story
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
The deal is designed to strengthen Possible's mobile offering. Denver-based Double Encore will be rebranded Possible Mobile over the coming months, according to the … Read the whole story
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansion with the appointment of Chris Stark as senior vice president of product … Read the whole story
With the threat of Fox now over, after pulling its Time Warner offer the day before, Time Warner posted strong results for its second-quarter … Read the whole story
Against the backdrop of Walt Disney posting a strong financial second quarter, top company executives believe the TV upfront malaise could right itself in … Read the whole story