Decider.com, a new Website from the New York Post's digital arm, has this great idea: Trying to guide viewers to the myriad (and confusing) online sources for video. It's a … Read the whole story
Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective … Read the whole story
Back in April 2012, late rap legend Tupac Shakur came alive once again to his fans. Friends and family of the beloved rapper arranged … Read the whole story
YouTube continues to step up its wave of buyouts with the acquisition of Directr, a small video editing company supporting a mobile app that … Read the whole story
Despite YouTube's dominance, online video is a hotly contested space. As social networks and streaming content providers fight for eyeballs, perhaps none are fighting … Read the whole story
Broadcast and cable networks took a hit in scatter volume during the second quarter of this year. Broadcast networks sank 7% to $457 million, … Read the whole story
ABC News reports that video consumption via Apple TV is substantially greater -- and different from -- viewing patterns on other channels. As digital … Read the whole story
Marketing tech company Unruly, which has a focus on social video, on Thursday announced it has partnered with Nielsen to bring the Nielsen Online … Read the whole story
Everyone's getting excited for the Fall TV Season, but is that really what we should be calling it? These days, a better term might … Read the whole story
Working for an agency that delivers work across all channels is a linguistic challenge when it comes to talking about media. We all seem … Read the whole story
According to the Content Marketing Institute, 93% of B2B marketers are engaged in content marketing, while 90% of B2C marketers say they have embraced … Read the whole story
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Pivotal Research … Read the whole story