Twitter today is announcing that it is starting a beta test of Promoted Video, which beams video ads at users but doesn't require advertisers to pay unless the video playback … Read the whole story
Sizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch … Read the whole story
Pink-slipped journalists, here's a hot lead: Start your new job search by re-thinking your role and considering a jump brand-side. Copy must be created … Read the whole story
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigroup and RBC Capital Markets -- have all initiated coverage on TubeMogul stock … Read the whole story
I've produced or streamed thousands of corporate events since 1998. Since then, I've seen the different use cases of live video change. It went … Read the whole story
Wooing brands with the promise of better engagement and greater accountability, Twitter is now testing a performance-based Promoted Video program. Brands using Promoted Video … Read the whole story
The Wall Street Journal has posted an article saying that "ad firms are now doing their best to convince clients they have a handle … Read the whole story
The new effort, called "Look good, for good," is bolstering nonprofit projects in three key areas, including collective health, civil liberties, and artistic activism. … Read the whole story
The rapping Manning brothers are back again for DirecTV, this time to pitch a new fantasy-football channel offered by the satellite television service. "We … Read the whole story