Wywy has created a second screen ad solution that puts inexpensive banner ads for a brand on whatever Internet site I'm on. That's based on a probability (based on demographics … Read the whole story
Broadcast network TV ratings erosion could worsen next year, according to one prominent senior media agency executive. Broadcast network declines could hit 6% or … Read the whole story
The Internet is now ahead of TV, and it shows no signs of stopping its growth. For the first time, the number of broadband … Read the whole story
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story
Seems like a broken record now: MTV's "Video Music Awards" are nearly upon us (August 24) and everyone wonders how the big renegade TV … Read the whole story
"One key objective was to leverage our heritage," CMO Dustin Cohn tells "Marketing Daily." "Many people don't realize Jockey has been around since 1876. … Read the whole story