A Barclay's analyst is putting out numbers that suggests HBO could offer its service online--without authentication maneuvers--and reap $600 million in additional revenue. If that's true,and if Time Warner tried … Read the whole story
While not as flashy as the Super Bowl, World Cup, or Holiday, the back-to-school season is important for many brands. And one of the … Read the whole story
Facts sometimes get in the way of people spewing rhetoric, but a complete, unedited video describing a robbery or an officer-involved shooting like the … Read the whole story
Taking a page from the online advertising options playbook, Lexus recently ran an interactive TV campaign where viewers could "skip" TV commercials -- similar … Read the whole story
Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best content … Read the whole story
Views of haul videos, also known as look-what-I-got-here, on mobile devices for back-to-school demonstrate a trend -- mobile devices are becoming the new TVs … Read the whole story
I wonder how many brands -- specifically, how many brands using video to reinforce identities forged long ago -- are quite as gallant, brave, … Read the whole story
Marin Software wants to make it as easy and transparent to purchase display and video advertising as it is for search engine marketing. In … Read the whole story
Some big time sports entertainment venues would like you to be jettisoned from your sofa into more outdoor events -- to do what else, … Read the whole story
Video ad tech company Tremor Video on Thursday announced the appointment of Manish Jha as president, publisher platforms. He will oversee the company's launch … Read the whole story