It appear the show biz establishment is still trying to come to grips with YouTube entertainers who seem too casual, too young, too unrehearsed, to really deserve real money. But … Read the whole story
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per … Read the whole story
There's something new and fresh about "The Way-Too-Helpful Neighbor," a video from Volkswagen, Target, and Funny or Die promoting the new 2015 Golf automobile. … Read the whole story
Every financial-services pitch since the dawn of humanity appears to have been delivered by an old-but-not-too-old man, one whose demeanor suggests a prudent town … Read the whole story
National consumer brands should pull advertising. Really? Where else will brands go to get TiVo-proof viewers? Read the whole story
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story
The U.S. publishing industry has shifted to align with the active digital consumer, increasing the sharing of exclusive content online and over mobile devices. … Read the whole story