Otter Media, the joint venture between AT&T and the Chernin Group, announced they have purchased a majority stake in Fullscreen, after months (and months) of speculation. It's yet another acquisition … Read the whole story
Local media revenue is on track to reach $137 billion this year and rise to $139.3 billion in 2015, representing a growth rate of … Read the whole story
Is Facebook trying to muscle in on the second-screener action that Twitter appears to be enjoying? That is a potential conclusion to the news … Read the whole story
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, … Read the whole story
Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's … Read the whole story
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoing agency trading desks is "a temporary phenomenon," per "The Wall Street Journal" … Read the whole story
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, … Read the whole story
Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. … Read the whole story
Someone forgot to turn off the real-time social media robots last week. The late, great Joan Rivers appeared to post to Instagram an endorsement … Read the whole story