If you were born say, after 1965 or so, you probably can not remember when the "information superhighway" was just a dusty path of slow moving electronic connections mainly used … Read the whole story
Spark and its sibling branded content and entertainment division LiquidThread and Genworth are launching an integrated partnership with CNN that makes Genworth the first … Read the whole story
It's no coincidence that Hulu announced its big TV series -- "11/22/63," a time-traveling thriller featuring the big entertainment names of producer-director J.J. Abrams … Read the whole story
Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search … Read the whole story
Typeface and color can boost conversions. Both have become more important to brands, especially through messages on smaller screens of digital devices such as … Read the whole story
One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story
For search marketers, context is something we know all too well, but often take for granted. After all, the context of search is pretty … Read the whole story
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing … Read the whole story