All the different ways people can get over the top content almost blurs the fact that, already over half of the broadband population has an OTT service--and that's for a … Read the whole story
Consumer sentiment about advertising fell nearly a point Wednesday, as the Ad Sentiment Index climbed to 95.4 from 94.7 on Tuesday. Sentiment for all … Read the whole story
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
Hispanic digital video network MiTu is joining forces with Maker Studios to create video content targeting Hispanic millennials. Under the terms of the deal … Read the whole story
We've got five interesting-for-different-reasons clips this week, none of which are worth more than three paragraphs. Thus it's time for another installment of Short … Read the whole story
It's a good thing Tyler Loechner edits Real-Time Daily, and not me. That's because he understands programmatic ad technology better than I do. And … Read the whole story
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their … Read the whole story
FCC Commissioner Jessica Rosenworcel is emerging as one of the leading critics of a plan to allow broadband providers to create online fast lanes. … Read the whole story