A new report from Adobe underscores why online video is quickly getting an even bigger seat at the content table, and why, if you peer long enough in the corners … Read the whole story
Political candidate only get to test out new technology and advertising every two years, making each midterm and presidential election a banner year for … Read the whole story
YouTube stars are helping Lionsgate bring "The Hunger Games" to life through the fictional world of Panem. Using Google's Art, Copy & Code project, … Read the whole story
The transition to video as the preferred content type was swift and decisive. YouTube is now the second largest search engine in the world; … Read the whole story
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
Rejoice! A la carte programming has finally arrived in a purely digital form: streaming on the Internet. You can get exactly the TV networks … Read the whole story
Yahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrunch has reported, for anywhere between $500 million and $1 billion -- although … Read the whole story
Manuel Noriega, a real former dictator, is suing prominent video game company Activision over its fake portrayal of him in the real video game … Read the whole story
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calendar, which looks at data from September and ranks 315 audience segments based … Read the whole story
Verve Mobile, a mobile ad network that has flirted with programmatic ad technology before, took a big step toward further embracing programmatic with the … Read the whole story
"Because Kentucky Fire is a new product, we're giving our target consumer a fun way to engage with us and our new product," says … Read the whole story
CEO John Wren noted the "huge opportunity" presented by programmatic while stressing that the business today represents less than 2% of the holding company's … Read the whole story
Another major blackout of TV networks has started -- this one featuring some Turner Broadcasting channels and Dish Network. The affected networks include Adult … Read the whole story