MediaRadar, which delivers analysis on over two million brands on its own cloud-based tool, spotted 2,707 brands advertising on on 125 sites (excluding YouTube) from January 2014 through August. Sports … Read the whole story
Ad-free social network Ello on Thursday announced raising $5.5 in new venture funding in a round led by the Foundry Group in Boulder, Colo. … Read the whole story
It's still rare that marketing content is crafted in such a manner as to make me fumble for my wallet and spill its contents … Read the whole story
Continuing to diversify its app offerings, Facebook just launched Rooms -- a platform for people to connect based on similar interests rather than social … Read the whole story
Mobile is hot -- but you knew that already. What is new on this front is how hot and whom mobile wins over. A … Read the whole story
"One of the things we like [about Vine] is it tells a quick story," Dave Spinato, global director of digital and social at JBL … Read the whole story
Opera Mediaworks over the summer acquired mobile video ad network AdColony to capitalize on the growing audience for watching video on devices, especially in … Read the whole story
The Council for Research Excellence this morning is releasing a comprehensive primer for the advertising and media research community to begin organizing how it … Read the whole story
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationship with New York Road Runners. It also invested in a significant presence … Read the whole story
Comcast's NBCUniversal saw its cable and broadcast divisions headed in different directions in the third quarter. NBC cable networks got hit with a 4.6% … Read the whole story