The amazing failure that Netflix's red envelope business still, really, isn't; Rainn Wilson tries to make Vine stars into TV stars; Amazon Prime video debuts a second season of the … Read the whole story
Although overall average pay TV fees are expected to drop due to competition, worldwide overall pay TV revenue will climb. Global pay TV revenues … Read the whole story
Long before I finished graduate school with an advanced degree in psychology, I believed, as many mental health professionals do, that labeling a person … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), on Thursday announced a partnership with StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe. Read the whole story
A recent New York Times article by Alina Tugend, "Sometimes Second-Best Makes a Better Role Model," supports the notion that ultra-gifted superstars, in any … Read the whole story
Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable … Read the whole story
As consumers consult multiple channels along their paths to purchase, their behaviors are also subject to change and even retreat to earlier habits. Shoppers … Read the whole story
Unruly, a marketing tech company with a focus on social video advertising, on Thursday announced a partnership with Index Exchange, a division of Casale … Read the whole story
A few weeks ago, RTB Insider ran a post on a topic referred to as the programmatic industry's "obesity problem." The column pointed to … Read the whole story
BBH has handled creative duties as AOR for 15 years and is expected to participate in the review. Guy Escolme, global brand director, Johnnie … Read the whole story
Long-time readers of this column may recall I run TEDxChristchurch, an annual event which is barreling down on me for next Saturday. I am … Read the whole story
A federal judge barred online video distributor Aereo from streaming over-the-air TV shows in real time to subscribers' smartphones and tablets, but cleared the … Read the whole story