A new study, "TV Advertising in an OTT World" from Hub Research says online video viewers can deal with five ads per 30 minutes of viewing. Unfortunately, for TV Everywhere … Read the whole story
Brands love to create online video campaigns for big events. They produce a plethora of content for the Super Bowl, the World Cup, the … Read the whole story
The Digital Engagement Index fell by over a quarter on Thursday, as Axe saw social activity for its Axe Hair videos subside. However some … Read the whole story
Halloween, what happened to you, man? You used to be all about the mystery and menace. In recent years, though, you stopped scaring and … Read the whole story
Mobile video advertising spending is trebling as new channels and inventory become available, so expect a Christmas rush followed by a New Year hangover … Read the whole story
I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion … Read the whole story
The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just … Read the whole story
During the greed-is-good era of American history known as the 1980s, flamboyant businessman and head cheerleader of unfettered capitalism Malcolm Forbes supposedly declared, "He … Read the whole story