VidBlog
There's a brisk business in trying to be the honest broker of advertising that is actually viewable. The Wall Street Journal's CMO blog today reflects on a problem so some … Read the whole story
Abdalla was widely viewed as a possible successor to chairman and CEO Indra Nooyi, and his departure closely follows that of another veteran PepsiCo … Read the whole story
- COMMENTARY
Audiences chose to watch branded video more than 2.9 billion times in Q3 2014, due primarily to the continued global interest in World Cup … Read the whole story
"Air New Zealand's inflight safety videos have become a powerful way to share safety messages in way that is also entertaining," Jodi Williams, Air … Read the whole story
- COMMENTARY
Marrying the biggest and smallest screens in the home, TV and mobile, is one of the most challenging but ultimately impactful cross-platform synnergy for … Read the whole story
Consumer sentiment about advertising dipped below 100 on Thursday, with the Ad Sentiment Index closing at 98.8, down over four points from Wednesday. Read the whole story
- COMMENTARY
It's thus been a trying week for advertising and me. But even if the election experiment had gone swimmingly (by, say, nudging me towards … Read the whole story
COMMENTARYIn its Q3 2014 earnings announcement this morning, AOL revealed that it has earned $626.8 million in revenue for the quarter. Of that $473.4 … Read the whole story
COMMENTARYWith manufacturers and telecoms marketing a new generation of cheap smartphones and tablets, the number of people using mobile devices to access the Internet … Read the whole story
COMMENTARYWhat can the RTB (real-time bidding) ad industry learn from fast food restaurants? Well, not much if we're being serious about it, but we … Read the whole story
